Search Engines receive billions of searches every day. It is the starting point of many sales, and an introduction between customer and company. Search Engine Marketing can be done in a variety of ways, we’ve listed 3 common examples.
The most well known search engines include Bing, Google and Brave, but also include local search engines such as the Russian Yandex.
Whilst all being slightly different, at its core they function the same; a user searches for something and the search engine presents what they think are what relevant suggestions.
By optimizing the SEO of your website, paying for ads in search via SEM and by having a public presence on other platforms, you’ll come a long way.
Optimize Your Website with Relevant SEO
One of the most effective ways to have your website be seen by potential customers, is making sure you have SEO optimization. SEO is in essence a summary that search bots read, when they determine the content that is on your website, and decide how to categorize it, also called indexing.
Optimizing SEO can mean having a fitting title, supplying a summary of content on a page, keywords and linking to other relevant websites. It also means naming and labling content on the page, such as photos and videos, correctly. And by updating the website’s sitemap.
It also means creating content to for your website to suppliment what you already have. Most websites focus on the business itself and the services they provide. But this isn’t specific for niche questions potential customers may have.
When people make searches in Google, they may look for a very specific detail about an individual product, or try to find inspiration about a potential purchase.
Creating content which answers these questions, will create additional ways for customers with specific needs to be able to find you.
Present Paid Ads to Potential Customers in Bing, Google or other Engines
Paid ads featured between regular search results is a service provided by most search engines, and is a way for your website to be featured alongside other relevant searches.
It is not a shortcut to have your website displayed on any kind of search, it only applies to relevant searches. What it does is give a better chance to be displayed at a higher position.
This is especially important, since Google’s own data shows that most people will only view the first page of search results. As The Huffington Post said, “The best place to hide a dead body is page two of Google”.
Much of the order, or ranking, of websites displayed in search results have to do with relevancy, website speed and other parameters such as language and how recently the website was update, among other things.
Create Content In Youtube and Social Media
Another great a cheap way to be found in search engines is to have a presence on a variety of platforms relevant to your brand. This both introduces the users of the platforms to your content, but the content itself is also included in search results in search engines.
Many platforms, such as Twitter, Twitch and Pinterest, but also Youtube and Vimeo, just to name a few, will have SEO optimzation done for you, so all you have to do is create content on these platforms to be included in these possible search results.
The audience for each of the platforms varies, different age groups, genders and nationalities prefer different platforms. And it can be a great way to either focus on your specific target group, or expand to new ones.
It can greatly benefit your brand to select a few platforms only to be present, and focus on nurturing your audience, rather than attempting to be present everywhere.
Get Started Today
There is no one size fits all search engine marketing solution, but as with many things on the internet, it all starts with getting started. Experimenting and testing can be a great way to explore what will eventually be a winning strategy for you.