LauraLjungqvist.se is a collection of commercial work and self-initiated projects. The design of this evolving online portfolio was initiated in 2016. As most of my private and professional projects involve both digital and printed work, the ability for a cross over between the two was very important in this project.
The portfolio includes a portion of Laura’s commercial work with companies such as Savback Helicopters, Fogwise and Sunsafe. Featuring both website designs, digital marketing projects and graphic designs such as logos.
Laura’s self-initiated projects have always featured as a creative release and features work that is both functional and fictional in its purpose. Including a fictional video game, a internet personality personal website and a fan concept website for Slow Magic.
The brand for Laura Ljungqvist Design combines the rainbow colors in the shape of two letter L’s, for her name. These represent her name, and her identification as the B within the LGBTQ community.
The shape also symbolizes a heart, which represents her personality and passion for her work. Laura has been described as an enthusiastic, creative and caring person, and we feel this logo represents her as a person and as a brand.
The initial design was light and inspired by material design. I wanted to both printed and digital materials to be cohesive, and for print purposes I opted for a light design to minimize elements of color.
The later iteration of the project included a dark and light theme toggle. This was to both attempted to simplify the design of elements and use of color. It was also to be considerate of the viewer, and learn more of the practical implications of ethical design on the design process.
Currently the printed materials remain a light theme for print purposes. However I have decided to focus completely on a dark theme only. This is purely a selfish choice, because I prefer it. I think if there is any space I should fully chase my own aesthetics and curiosity, it’s in the work that represents me as a brand.
This design includes movement and is best viewed on the live website.